Reaching and engaging young people is a serious challenge in today’s world. Trends on social media change by the minute, and attention is often contested by loud and fast-paced messages. In this environment, a non-profit organisation can make a real impact only if it communicates with both strong values and energy, exactly what the Egyesek communications team, led by Laura Madász and Vivien Bence, is doing.
The team doesn’t just produce content, they tell stories, spark conversations, and build communities. Guided by a communications strategy, Laura and Vivien work alongside interns and long-term ESC volunteers.
“Our strength lies in creativity, whether it’s videos, posts, or envisioning the entire visual identity of a campaign.”
The professionals behind the communications
Vivien has been working in communications for almost eight years. Even before university, she was actively involved in social media and PR, later earning a degree in International Studies with a focus on communications. Her work in an independent student organisation sparked her interest in social issues and supporting minority youth. Being multilingual – in Hungarian, Ukrainian, and English – has enabled her to collaborate with NGOs from diverse backgrounds.
“My goal is to reach young people with the right language, visual tools, and educational content. I believe many simply don’t take advantage of opportunities because they don’t know they exist.”
Laura immersed herself in community organising at a young age: during her university years she was an active member of the student government and later led the volunteer team, handling not only organisational tasks but also HR duties. During her studies in communications, she joined a renowned PR agency, where in three years she gained in-depth experience in media relations, running campaigns, and communicating CSR projects.
“I’ve always been drawn to projects with social value. So it felt completely natural to move towards the non-profit sector – and that’s how I found Egyesek.”
A shared strategy, backed by 25 years of experience
For 25 years, Egyesek has been working with young people, helping thousands of volunteers find opportunities, training, and personal growth pathways. The communications strategy the team is currently developing builds on this rich, long-term experience.
“Our aim with the new strategy is to reach even more young people, in a way that is clear, authentic, and inspiring. At the same time, we want to present a well-considered, consistent image to our professional partners.”
Drawing strength from an international background
The communications team includes not only in-house staff but also professional interns and long-term ESC volunteers. They bring a fresh perspective, and thanks to their multilingual environment and personal experiences, they can connect even more closely with the target audience, whether Hungarian or international youth.
“We love how interns and volunteers always bring fresh energy to the team. In our joint brainstorming sessions, we often learn from them too.”
Personal connection in the digital noise
While social media is now the main platform for engaging with young people, the Egyesek communications team also believes in the power of face-to-face presence. University lectures, outreach events, conversations – all create opportunities for genuine dialogue.
“Authentic communication isn’t just about talking. It’s also about listening, asking questions, and connecting.”
Values at the heart of every campaign
Community, participation, learning, responsibility – these are the core values of Egyesek. In communications, the goal is not simply to “sell” something, but to convey values and showcase opportunities.
“We’re not selling free travel. We’re offering experiential learning where young people truly contribute to a community, and in the process, they themselves are transformed.”
Continuous learning, new formats, live feedback
The team is open to new platforms and formats: alongside Reels, TikTok videos, and visual storytelling, they regularly experiment to find what works best for their specific audience.
“The greatest reward is seeing that what you created actually reached someone. They signed up, took part, learned something, brought it home and passed it on.”
If you’re curious about how an NGO works in the world of social media, follow Egyesek – or join the communications team as an intern or volunteer.
“Here, we don’t just create posts, we make an impact.”
