Birth of Image is a long term project focusing on the active media literacy of youth. Various non-formal educational activities are planned, in order to:

develop the competences and skills of participants;
to empower participants and partners to construct, create and produce innovative media; and
to improve their critical skills in analysing, assessing and accessing new and old media products and formats.

The main objective of this project is to develop visual and media competences, critical thinking about accessing
and consuming media, and the knowledge of producing media.

The 18 months long project is built on various activities, all within the context of an intercultural cooperation, focusing on media tools, the role of media in the life of youth and youth work, as well as personal and social development. The Birth of Image project is built to increase opportunities for creativity and innovation. The foreseen activities are a combination of shorter and longer seminars, trainings, workshops that are connected to local activities all the time.

There are local activities and international ones. In order to participate on an international training, forum, exchange, etc. it is a must that the youth, youth worker was already involved in the local activities. After the international event the results, learnings are planned to be integrated into local activities again.

In general it is not obligatory to participate in the full project, and can be joined at any point. Local decisions, guidelines on this can be developed in each country based on needs and reality.

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Birth of Image - A Concise Guide to Media Literacy

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